DIRECTOR / PRODUCER

This series was one of my first professional forays into the TikTok world. And it got me hooked! While some companies are still trying to shoot TT content like traditional ads or (I shudder to think) simply cutting down TVCs, Deutsch and Great Machine entrusted me to lean fully into the shooting style and trends of TikTok. Shot on location while one crew was filming one standard fifteen second spot, I wrangled talent and directed ten original tiktoks complete with product shots.

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