Director / Producer

My good friend the incredibly talented David Ebert brought me on to this insane project he crafted with Wieden + Kennedy. As director and talented, he needed someone with an eye for comedic timing and an innate sense of social content creation to guide this project into existence. I co-directed with Dave while producing a hybrid in-person and remote team as we created the final spot as well as 50+ response TikToks. It was a real fun and weird one that blew up on TikTok and garnish tons of exciting audience interaction and UGC!

FEATURED ON:
TikTok, Adweek, Thrillist