WRITER / DIRECTOR

Philips recognized the profound changes in our work and home lives in recent years and wanted to establish themselves as the go-to brand for helping families maintain happiness, health, and routines. In my role as Director of Development and Production at WarnerMedia's Ignite Studios, I had the incredible opportunity to collaborate with Philips and spearhead the creation of their "Wellness From Home" campaign—a play on the popular "Work From Home" acronym.

Scheduled for a holiday launch, we crafted a visually captivating video that seamlessly blended the charm of a classic rhyming storybook with the contemporary dynamics of a modern family, all while showcasing the exceptional Philips products. Directing this project was a thrill as it allowed me to delve deep into the visual aesthetics of each setup. And contrary to common expectations, directing the children involved in the shoot turned out to be a breeze—each one brought their natural talent and enthusiasm, making the process incredibly enjoyable.